Best and Worst Comparison Sites Ranked

Important Information

The insurance industry went through significant turmoil in 2023. Many insurers reduced their business and advertising with comparison websites, making it challenging for these sites to deliver as many real-time quotes as before. We noticed this in our testing to update this page with the latest information, which we’ll highlight as relevant.

1. Insurify

Number of instant quotes: 6
Sells customer information: No
Shopper Approved: 4.8
Trustpilot: 4.5

Our Experience Testing Insurify

Even reputable comparison sites will show you ads, often right next to a real quote. That was the case with Insurify. However, the digital agent site provided six instant quotes—the most of any site we tested—and just three ads, the least we found.

Our Verdict: Insurify is the Best Website to Compare Car Insurance

Insurify is a reputable virtual insurance agent that makes it easy to instantly compare car insurance rates from multiple companies. Insurify provides accurate, real-time quotes, delivering the most compared to other sites. It also offers the option to complete purchases online. The process was fast and straightforward, with user-friendly information prompts.

About Insurify

Insurify is a virtual insurance agent licensed in all 50 states and Washington, D.C., partnering with well-known companies like Liberty Mutual, Travelers, Allstate, and Progressive. The company has provided over 90 million quotes, claiming users can save up to $717 on annual premiums. Positive reviews highlight ease of use, customer service, and savings. Insurify offers auto, home, renters, life, and bundled insurance.

Pros

• High number of insurance company partners
• More accurate, real-time quotes than competitors
• Allows personalized policy details for the best fit

Cons

• Must provide phone number to see quotes
• Insurance company ads on results pages may require re-entering information
• Users with traffic incidents may see fewer quotes

How Insurify Works

Insurify prompts users to provide information like age, gender, ZIP code, car details, and driving record. It also asks about current insurance status and coverage type (liability only or full coverage). After completing the process, Insurify shows quotes from top insurance companies, recommending the best offers. The process takes about five minutes and is free. Users can complete purchases online or with an agent.

How Insurify Performs

Insurify typically returns multiple quotes. Our test yielded nine offers, including six real-time quotes. Clicking “View deal” provided high-level policy details and options to finalize purchases online or by phone. Clicking “Get quote” redirected us to the insurer’s site with prefilled information.

2. Compare.com

Number of instant quotes: 1
Sells customer information: No
Shopper Approved: 4.7
Trustpilot: 2.5

Our Experience Testing Compare

Compare.com only showed one instant quote this year, but this was more than most sites we tested. It moves up to second place for ease of use, strong data protections, and the ability to finalize purchases online.

Our Verdict: Among the Best

User reviews indicate Compare.com is an easy-to-use comparison website providing useful, real-time quotes.  Compare.com is free and partners with top insurance companies.

About Compare

Compare.com focuses on auto insurance, working with over 75 top insurers, including Liberty Mutual, USAA, and Travelers. The site claims users save $720 per year on average. Positive reviews highlight user experience and savings.

Pros

• Works with over 75 top insurers
• Quick and easy online form
• Over 1,000 positive BBB reviews

Cons

• Limited options for policy customization
• Fewer returned quotes than competitors
• Some users may not get any quotes

How Compare.com Works

Compare.com earns commissions from partner insurers when users buy policies. It doesn’t sell user information. Users provide personal, driving record, and vehicle information for quotes.

How Compare.com Performs

The results page is understandable, allowing users to adjust coverage levels and see updated offers. Compare.com showed one instant quote, and other offers required re-entering information on insurer sites. Quotes included monthly premiums, total policy costs, and due amounts for purchase. Users complete purchases on insurer websites.

3. Policygenius

Number of instant quotes: 0
Sells customer data: No
Shopper Approved: 4.7
Trustpilot: 4.6

Our Experience Testing Policygenius

Policygenius didn’t show any instant quotes but provided seven offers, with three detailed quotes available with a few more clicks.

Our Verdict: Some Good Changes

In past tests, Policygenius showed estimated quotes. This time, it provided offers from seven insurers, with detailed quotes accessible. The process was faster and less frustrating than sites referring to other comparison sites or requiring re-entering information.

About Policygenius

Policygenius offers quotes for various insurance types, claiming to save shoppers $435 per year on auto insurance. Positive reviews praise customer service and ease of bundling policies.

Pros

• Offers bundling quotes for car and home insurance
• Thousands of positive Trustpilot reviews
• Access to live customer support

Cons

• Limited insurance company partners
• No real-time quotes
• Lengthier application and purchasing process

How Policygenius Works

Policygenius is an online broker, earning commissions from insurers when policies are bought. It collects standard personal, vehicle, and policy information, asking for full details sooner than some sites. The site doesn’t sell user information but may result in phone calls or emails.

How Policygenius Performs

Policygenius provided seven offers, with three detailed quotes accessible via insurer websites. Users complete purchases through insurers, with agents available for assistance. The site receives positive reviews for customer service.

4. The Zebra

Number of instant quotes: 0
Sells customer data: No
Shopper Approved: 4.8
Trustpilot: 3.7

Our Experience Testing The Zebra

Previously ranked No. 2, The Zebra now falls short due to no instant quotes. Insurers’ pullback from partnerships is likely a factor.

Our Verdict: Falls Short

The Zebra, a reputable comparison site, now provided four offers instead of instant quotes. The need to re-enter information and lack of real-time quotes lowered its ranking.

About The Zebra

The Zebra offers car insurance quotes from multiple companies for free. It partners with over 30 top insurers, offering quotes in all 50 states and Washington, D.C. The site now includes home, renters, and condo insurance comparisons.

Pros

• Helpful agents
• Partners with reputable insurers
• No phone number required for quotes

Cons

• No real-time quotes
• Users can’t complete purchases on the site
• Re-entry of information required on insurer sites

How The Zebra Works

Users enter personal, vehicle, and coverage information for quotes. The site saves information for future access. It claims to provide over 18 million quotes, helping users save hundreds yearly.

How The Zebra Performs

The Zebra delivered four offers with no instant quotes. Users must complete purchases on insurer websites. The site pre-fills some information, but users may need to re-enter data. Positive reviews praise agents, while negative reviews cite lack of real-time quotes and spam calls.

5. Gabi

Number of instant quotes: 0
Sells customer information: No
Shopper Approved: N/A
Trustpilot: 3.5

Our Experience Testing Gabi

Gabi didn’t provide any actual quotes and required a phone number for verification.

Our Verdict: Unpredictable

Gabi has mixed reviews, with users often dissatisfied with outcomes. The site shares information with its parent company, Experian, leading to potential spam.

About Gabi

Gabi is an online broker offering various insurance types. It partners with over 40 insurers, earning commissions from policy sales.

Pros

• Partners with well-known insurers
• Can capture information from current policies
• Offers multiple insurance quotes

Cons

• Users may not get many or any quotes
• Quotes may differ from final offers
• Negative customer reviews

How Gabi Works

Gabi requires identity verification via phone number. Users provide personal, vehicle, and policy information. Gabi matches quotes to coverage needs but offers no real-time quotes. Users complete purchases via email or phone.

How Gabi Performs

Gabi returned one quote, more expensive than others. The site sent immediate texts to provided phone numbers. User outcomes vary, with quotes differing from final offers. Users must complete purchases on insurer websites.

6. Trusted Choice

Number of instant quotes: 0
Sells customer information: Yes
Shopper Approved: N/A
Trustpilot: 4.5

Our Experience Testing Trusted Choice

Trusted Choice connects users with agents, providing no instant quotes. The site’s role is to match users with local agents for personalized assistance.

Our Verdict: Not a Comparison Site

Trusted Choice, part of the Big “I” independent insurance agents’ network, isn’t a true comparison site but connects users to agents.

About Trusted Choice

Trusted Choice helps users find local agents for personalized service. It partners with reputable insurers, including Allstate, Progressive, and Travelers.

Pros

• Access to independent agents
• Partners with reputable insurers
• Agents offer personalized recommendations

Cons

• No real-time quotes
• Information sold to agents and insurers
• Users may receive spam calls and emails

How Trusted Choice Works

Trusted Choice connects users with agents based on provided information. Users get customized service, and agents help find the best policies.

How Trusted Choice Performs

Trusted Choice didn’t provide quotes but connected users with local agents. Users may receive multiple offers but need to deal with agents directly. The site’s purpose is personalized service, not instant quotes.

7. EverQuote

Number of instant quotes: 0
Sells customer information: Yes
Shopper Approved: 3.4
Trustpilot: 3.4

Our Experience Testing EverQuote

EverQuote previously offered real-time quotes but now showed no quotes and connected users to other comparison sites.

Our Verdict: Poor Performance

EverQuote, the second-largest comparison site, failed to provide real-time quotes. The site redirects users to other comparison sites, making the process longer and less efficient.

About EverQuote

EverQuote partners with multiple insurers, providing quotes for auto, home, life, renters, and health insurance. The site claims to help users save up to $610 yearly.

Pros

• Partners with well-known insurers
• Offers various insurance types
• Users can compare multiple insurers

Cons

• No real-time quotes
• Information sold to other sites
• Users may receive spam calls and emails

How EverQuote Works

EverQuote collects standard personal, vehicle, and policy information. The site sells user data to insurers and other comparison sites, leading to potential spam.

How EverQuote Performs

EverQuote redirected us to other comparison sites. Users must provide information repeatedly, lengthening the process. Final quotes may differ from initial offers. Negative reviews cite lack of real-time quotes and spam.